Broadcasting since 2003 to the Asia Pacific region
Reach Beyond in Australia commenced broadcasting using shortwave to the Asia Pacific region in 2003 – although until 2014 the station was known as HCJB Australia. Consistent with Reach Beyond’s international broadcast licences, Asia Pacific broadcasts reach countries in South Asia, South East Asia and East Asia. Regular programming for the South Pacific concluded in October 2015 but is subject to future opportunities. Strategically, our programming priority is South Asia (India in particular), Myanmar (formerly Burma) and Japan – but this does not exclude other destinations.
As well as being identified on air as ‘Reach Beyond Australia’ we also use the tag line ‘Life Changing Radio.’ This expresses our desire that individuals, families, communities and countries will be changed for the better – first spiritually by lives transformed as followers of Jesus but also practically as listeners receive programs covering family life and health issues.
Passionate about Partnership
For maximum understanding, the gospel is best received in the heart language of the listener. For this reason Reach Beyond engages with trusted ministry partners to provide many non-English language programs. We are passionate about working with program partners because most are far better placed to understand the language, customs and culture of the intended audience.
The Value of Shortwave
While shortwave broadcasting is great value for money when the potential reach of a single program is considered, yet it is an expensive media operationally – the big expense being electricity for the 100 kilowatt high power transmitters necessary. Some program providers help to share the cost of broadcasting but most cannot being ministries in developing or poorer countries. Reach Beyond in Australia therefore looks to God to encourage people in Australia who can provide financially to keep programs on the air. While we are part of a world-wide organisation, Australia is responsible to financially sustain its own operation. We welcome you to join us in broadcasting Life Changing Radio to the Asia Pacific region.